How YouTube Shorts is Eating Attention
The rise of YouTube shorts has not only kept attention on YouTube, but it's been eating the attention from other short form video platforms.
Last week I attended a networking lunch thrown by a good friend of mine in Hoboken and he asked each of us to give some type of advice or tell the group about something that’s trending in their industry. In these situations I always like to give information on what’s happening in the video or marketing world. Why? Because when you’re around people who aren’t in your industry, they might not have all of the information on video or marketing trends. It’s not their fault, they’re caught up in building their own businesses and that’s where I can always come in with some helpful insights.
What did I share? I shared that if they’re looking to grow a social media presence, they should be focusing on YouTube shorts. Why? Because YouTube shorts is EATING all of the short form video attention right now. Not only that, but you can link long form videos to your shorts to keep people on your channel. And with the way shorts are being pushed by the platform, why would you not want to live there and gain all of that attention? Let’s take a look at some of the numbers that I got from Adam Connell.
Daily Views: YouTube Shorts are viewed over 70 billion times every day
Monthly Users: 2 billion people use YouTube Shorts monthly
Total Shorts: Over 910 million Shorts have been posted to YouTube to date
Engagement Rate: The average YouTube Shorts engagement rate is 5.91%
Optimal Length: YouTube Shorts between 50 and 60 seconds long earn the most views
Posting Frequency: The average creator posts 7 YouTube Shorts each month
Revenue: The average RPM (Revenue Per Mille) of YouTube Shorts is $0.05-$0.07
Demographics: The most common age bracket for YouTube Shorts viewers is 25 to 34 years old
Gender Split: 54.3% of YouTube users are male, while 45.7% are female
It’s pretty easy to see that YouTube shorts are the place to be if you’re looking to grow awareness to yourself or your business. And we know everyone wants to post everywhere because it’s free, but why waste time on the platforms that aren’t giving you massive attention? What do you think focusing on YouTube shorts would do for your business over the next 6-12 months? It could take you to a level you didn’t even know existed.
That’s it for this week’s Lark Letter. If you’re looking for a digital media strategy, don’t hesitate to reach out. And to keep on getting marketing insights on a weekly basis, don’t forget to subscribe below!